creative director
creative director
To combat drunk driving, we asked ourselves a question. What if, instead of drinkers having to find a designated driver, the designated driver could find them?
Using the existing partnership between Facebook Messenger and Uber, we proposed the world’s first proactive designated driver service. To do this, we would develop functionality that detects when someone is consistently misspelling words (or “drunk-texting”) to prompt them if they need a ride home. This would connect drinkers with designated drivers at the very moment they need one, preempting the decision to drive drunk.