steve mendonça
creative director
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Budweiser Super Bowl

Even Budweiser, the most American of American things, was founded by a guy who came from Germany. This ad ran during the third quarter of Super Bowl LI and it got a lot of attention.

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An American icon's origin story that stirred mass controversy.

An American icon's origin story that stirred mass controversy.

Despite the controversy, many people were inspired to share their family immigrant stories.

Despite the controversy, many people were inspired to share their family immigrant stories.

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