creative director
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Topgolf

Topgolf is this great place that has lots of golf but also lots of not golf. Our job was to sell the fun of the place. So naturally we replaced everyone’s heads with hands.

Now, I could give you a whole spiel about how hands are expressive and our most universal form of communication blah blah blah but really who cares we put HANDS on people’s HEADS. And it was really, really fun.

To do this right, every detail mattered — what the gloves looked like, felt like, and sounded like. What material they were made out of. How they moved, expressed themselves and interacted.

How big are they? (About twice as big as a human head). Do they talk? (No.) Should the handedness of their head match whether they play righty or lefty (Yes.).

When it was all said and done, we had replaced 418 heads with hands, put 110 matching CG gloves on actual hands, comped in 3 CG golf balls, and created one wild ride of a film.

We did a fashion shoot and put an ad in Vogue.