creative director
creative director
When Budweiser showed up to the 2018 World Cup in Russia, they did it in style. With thousands of make-believe drones delivering beer to people watching soccer (football? fútbol?) to millions of people around the globe.
We were on the ground in Moscow for all 5 weeks, working in our pop-up best-in-class social media content studio with animators, data analysts, social media managers, videographers, and full production crew. We produced real-time content reacting to the speed of the games.
To take our content beyond the game, we created hundreds of pieces covering all of the exclusive Bud branded experiences across Moscow. From the Instagrammable Bud Hotel, to the star-studded performances at the Bud Club, the unique game watch parties aboard the Bud Boat, and more.
In total, we generated over 2273 pieces of original content and reached over 1.2 Billion views in total. 900 million more than the clients KPI.