creative director
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Peacock

A new streaming service was coming to town – Peacock. Like an actual peacock, it’s big, colorful, unignorable, and super entertaining. Unlike an actual peacock, it does not eat crickets, termites or millipedes.

We were tasked to launch this thing and somehow break through in a land cluttered with streaming services.

We launched during the 2020 Golden Globes with some teasers and a film birthing our star.

We let a peacock send out a launch tweet. He was quickly fired from the social media team.

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